Global strategic Planning Assignment Example | Topics and Well Written Essays - 750 words

Global strategic Planning - Assignment Example McDonald’s outlets are also located on national highways and other prominent roadside locations. McDonald’s set foot on Indian soil by inking a joint venture with two domestic companies; Hardcastle Restaurants Private Ltd. (HRPL) and Connaught Plaza Restaurants Private Ltd. (CPRP). HRPL has been awarded a Development Licensee status by McDonald’s and is responsible for spearheading the fast food chain’s business operations in West and South India. Meanwhile, McDonald’s joint venture with CPRP is responsible for developing business in North and East India (McDonald’s.com, 2014). Since its entry 18 years ago, McDonald’s has grown by leaps and bounds in the country. It has fueled its expansion plans by offering franchises to financially robust companies that promise long-term sustainable development of its business. McDonald’s entered India in the mid 1990s. The company ran into rough weather as ingesting beef, one of the key ingredients in McDonald’s burgers, violated the religious beliefs of Hindus. There was an anti-McDonald’s sentiment in the country. McDonald’s was seen as a company that promoted alien culture in India (Kulkarni & Lassar, 2009). The row continued for a long time. A class action lawsuit was filed against McDonald’s alleging that the company deceived Indian consumers by lacing its products with beef (The Times of India, 2001). The fast food chain responded to the local requirements and removed beef from its menu. People were allowed to visit and inspect the company’s kitchen to be sure that there was no beef. Till date, McDonald’s does not offer any pork or beef item in India. The company respects the traditional Indian culture and has separated the procurement, cooking and serving of vegetarian and non-vegetarian food items in the country (Newcomb, 2012). McDonald’s