Marketing Myopia Essay Example | Topics and Well Written Essays - 1000 words

Marketing Myopia - Essay Example A growth industry builds its success by replacing a previous utility or product and it is at risk of such same risk of replacement by future innovations. Thinking outside the box is not some initiative to make a difference or of being creative. Rather, it is a crucial component of every organization’s attempt for competitive advantage and survival. Levitt argued that there is really no such thing as a growth industry because everything works within a cyclical process. Here, an industry or a business may assume its strength because of the unchallenged superiority of the product, which displaced another that it has substituted. His evidences are legitimate and numerous. He cited the experiences of many industries that were considered boom sectors but eventually declined after several years. The cycle features organizations and products constantly replacing another because of wrong management perspective. The examples provided were the dry cleaning industry, the railroad industry and the grocery stores. Levitt also predicted that the electric utilities and gadgetry is in danger of the same trouble because technologies will then be discovered to offer newer and more efficient products. The idea is that when managers fail to think outside the box – beyond the periphery of their visions, their products tend to be swallowed by the cycle. On the other hand, once management think about the future and the decline of their product so that they are able to provide solutions and new innovations that will replace their own, competitors will have less opportunities for competitive advantage. Much of Levitt’s arguments are anchored on one simple principle – that survival for industries rests on perspectives. There are industries that are focused on their products and, hence, myopic in their management models. For example, the railroad company was focused on their product, which is the railroad. Had they opted to adopt a perspective that went beyond it, they would have thought about their business as that of transportation and, hence, was able to prevent the decline of their profits. Personally, I have experienced this myopia on account of my work experiences with three industries. For example, I worked for an Auto dealership several years ago. Now the management of this organization has been focused much on automobiles. For several months of my stay, I saw how such singularity in objective has hurt the sales of the organization. Clients are not only interested in cars but they look for things and services that go with it. For example, when sales people have everything there is to know about cars, we cannot answer questions about technology like how their mobile phones can be integrated with car accessories, for example. This is because we did not have them – no products offered beyond cars and, hence, we cannot offer services, much less the know-how. So fewer clients came to visit because we cannot offer more. The clien ts did not come because they did not want to. There was no reason to. This was also the same with some companies in the moving and storage company, which I was connected with for a time. There was a lot of opportunities either as additional services within moving and storage and related and new products and services that could have been served and provided customers the value and convenience of having many services at one outlet or in a single transaction. I can see many other industries not cited in the article that display marketing myopia. For example, there is the

The Ethical Aspects Of The Engineering Essay Example | Topics and Well Written Essays - 1000 words

The Ethical Aspects Of The Engineering - Essay Example This will mean that I need to keep abreast of the technicalities that keep on changing with the passage of time, and the trivial issues that even though are not very useful to know but finding information about them is not a bad thing after all. This is one of the significant elements of my understanding as far as the engineering discipline is concerned, and how I need to move ahead with the changing time dimensions (Kettunen, 2000). Similarly, I must also be well-equipped of the diverse fields of health and safety, because they play a dire role in educating the people regarding the engineering aspects. The environment-related premise is also fundamental towards knowing where and how changes need to be brought in and how these could be resolved to achieve an amicable result all the same. In the same vein, I must also be well-informed of the various legalities that bring a form of genuineness to the whole dynamics of engineering and how electrical engineering is covered from a number of different angles. I believe knowing all these aspects is of immense importance for me because these will help me to grow and develop my means beyond a certain level. What is even more significant is my understanding of the attached links that come in close association with the field of engineering and how engineers at large are provided benefits by the different rules and policies. Since the field of electrical engineering is closely related to risk, identifying the same will only help the engineer to grow beyond a certain level (Johnson, 2004). This will be the basis of his eventual development within the field of electrical engineering. I am sure that if I commit myself wholeheartedly towards this task, much success will come about in the coming times. If I am aware of the looming dangers that haunt my understanding of the engineering field, I will be at par with the very best in this business. This will make me feel at ease with the dangers that haunt the electrical engineers on a consistent basis. Also, it will allow me to inculcate similar measures to the people who are around me or who work along with me. This will make me feel content with what I am doing professionally and how I am growing up and advancing beyond certain means. The professional world of engineering is indeed a very exciting one as has been proven with due research and evidence of study basis. The ethical documentation of an engineer is all the more pertinent to understand since he has to go through the human interaction basis within his work tasks that make him stay one step ahead of his processes at all times. This is indicative of how well he comprehends the nuances of work and what kind of challenges he has to face on a proactively consistent basis. What is even more interesting to note is the fact that engineering in itself is such a platform from where many success areas can be tapped, and more so when the discussion centers on the premise of bringing about development within t he human interactions with gadgets, electrical appliances and so on. What this suggests is an understanding of many different things, and not just which focus on electrical engineering realms alone.